Navigating the New Frontier of Search.
The rise of AI is reshaping how we find information online. This has given rise to Generative Engine Optimisation (GEO), the new essential strategy for ensuring your content is visible, credible, and influential within AI-generated answers. It’s about becoming the source AI trusts.
Discover How GEO WorksGEO vs. Traditional SEO
While they share a common goal of visibility, GEO and SEO focus on different outcomes. Understanding the distinction is key to a modern digital strategy.
Similarities: The Foundation
Differences: The New Focus
A Symbiotic Relationship
GEO isn’t a replacement for SEO; it’s an evolution built upon it. Strong SEO performance makes your content discoverable by AI, while GEO-focused content quality boosts traditional rankings. It creates a powerful feedback loop for online authority.
The Players: How Engines Differ
Each generative AI engine has a unique approach. Click on a logo to understand its specific model, priorities, and how to optimise for it.
Mastering GEO: Your Action Plan
Ignite your online potential with this phased approach to GEO. Click each phase to reveal the actionable steps for building authority and ranking in AI search.
Measuring Your GEO Success
Success in GEO requires new metrics. Track how your brand appears in AI outputs to refine your strategy and demonstrate impact.
Specialised Tracking Tools
To gain a true competitive edge, use dedicated LLM tracking tools to monitor visibility, sentiment, and source citations across different AI models.