Increase Sales by Aligning with Google
This interactive guide translates Google’s latest algorithm updates into a clear, actionable strategy for SMEs. Discover how focusing on user-centric SEO can directly boost your visibility, traffic, and sales.
Start Your Growth Journey TodayThe 2025 SEO Dashboard
Google’s algorithm has evolved. This dashboard visualises the current key ranking factors. Hover over the chart for a quick overview and click on any factor to see its detailed importance below.
Ranking Factors Explained
This interactive chart shows the weighted importance of Google’s top ranking factors as of Q1 2025. While content is king, technical factors and user engagement are non-negotiable prerequisites. Click a chart segment to learn more about each factor.
Crafting “People-First” Content
Modern SEO success is built on content that genuinely helps users. This section explores Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trust. Click each card to discover how to build content that resonates with both users and Google.
📢 Experience
Demonstrate real, first-hand knowledge. Click to see how.
🎓 Expertise
Showcase deep skill and knowledge in your field. Click to learn more.
👑 Authoritativeness
Establish your site as a go-to source. Click for strategies.
🛡️ Trustworthiness
Build legitimacy, transparency, and accuracy. Click to find out how.
Click on a card above to see detailed strategies for building E-E-A-T.
Core Web Vitals Impact Calculator
Technical performance is not just for developers; it’s a direct driver of sales. Use the sliders below to see how small improvements to your site’s Core Web Vitals can have a massive impact on your bottom line, based on real-world data.
Potential Conversion Increase
8.4%
Potential Engagement Boost
8.6%
Potential AOV Increase
9.2%
The Review Flywheel
Customer reviews are more than feedback; they are a powerful SEO and sales engine. This diagram shows how actively managing reviews creates a self-reinforcing cycle of growth, boosting your visibility and attracting more customers.
Great Service
Delight customers
Encourage Reviews
Ask for feedback
Boost Prominence
Improve local SEO
Attract Customers
Build trust & win sales
This cycle shows that businesses with 82+ reviews can generate 54% more revenue.
Future-Proofing for AI Search
Google’s AI Overviews are changing the search landscape. Understand the shift from “ranking” to earning “real estate” at the top of the page. See the difference below and learn how to adapt your strategy to be featured.
How Search Used To Look
The New Reality of Search
🤖 AI Overview
A direct, comprehensive answer sourced from multiple sites… including yours, if you adapt.
How to Get Featured in AI Overviews:
- Provide specific, comprehensive answers to user questions.
- Use structured data (Schema) to give AI context.
- Enhance content with high-quality, custom images and videos.
- Build topical authority, not just keyword density.
- Ensure your content demonstrates strong E-E-A-T.
Your 6-Step Action Plan
Ready to increase sales? Follow this comprehensive plan to align your website with Google’s latest algorithm. Click each step to reveal detailed actions for your business.